About Us

Divine Feminine is an independent jewellery brand that brings unique, hand-crafted designs rooted in the history of India to today's modern woman. Based out of Bengaluru, each piece is hand-crafted in Rajasthan and West Bengal, India's heart of jewellery export, carrying with it a grounded, intentional energy.

Our pieces are statement, yet they are for you.

Our aim is to become a fully original design brand.

 

Our Story

Jewelry has been one of the earliest forms of human communication- a way to signal identity, community, and belonging.

A year ago, I decided to create jewelry business. Things fell into place quickly, and our website was live within a week. But going live wasn't the finish line- it was the start of finding our product-market fit.

We began by curating pieces to understand our customer, before launching our own designs, inspired by the history of India. We want to use jewelry as a medium to tell the story of India.

Our first collection, The Indus Collection, draws from real motifs found during excavations of the prehistoric-era Indus civilization, and it's only the beginning.

 

Meet the Founder


I'm an IIM graduate with five years of corporate work experience. Last year, I found my purpose: to delight people through art.

I've been an artist since childhood: always drawing, always creating, always dancing, and I even tried to get paid for it. Creative work only goes so far on its own; but when you build something of value from that art, and put it in the hands of someone who get delighted by possessing it, it becomes something more- something valuable.

That's Divine Feminine.

 

Meet My Support System

No one builds alone.

Aneesh: my unpaid, heavily-invested, honorary co-founder

Himanshu: performance marketing; without him, we'd be a dead website

Saurabh & Priyanka: the steady, positive support in my corner

Rashmi Agrawal: my business mentor

Shailja & Utkarsh: always asking the right questions, pushing the right priorities

Vaibhav: my design and branding pillar